Mercado Global

Changing the conversation

Mercado Global is a charity that empowers Guatemalan women to be agents of change in their communities. They came to us with a challenge: to improve the way they tell their story to potential donors. Their hope was to raise more funding so that they could scale up their program. Neatline worked with them to capture their story and passion and distill it into a simple tool with the power to both inform and inspire action.

To start, we delved into the organization, ensuring we had a complete understanding of its process, key differentiators and brand. From there, we created an exciting and powerful presentation that leverages simple graphics, animation, text and photography to transform the way the organization talks about itself.