Innvision Shelter Network

New merger, new mission

When two of Northern California’s homeless charities made the decision to merge, they undertook the significant task of blending decades of experience, differing approaches and distinctive highly recognized brands. Neatline worked with the two organizations to both educate and alert their donors and volunteers to the change and create materials that would attract new donors and volunteers.

We worked with the charity to highlight the stories and experiences of homeless people and illustrate the path by which they could be supported by the two organizations. We developed a presentation that blended information and clear graphics with photography of real people, as well as a brochure that simply and easily explained the outcome and impact of the merger and inspired people to action.