Understanding the user journey
Our process began with a competitor analysis to understand how similar companies were appealing to potential employees. Using existing site analytics, we developed customer profiles to identity who was accessing the site, and what path they were taking through existing content. From there, we developed key messages rooted in Arcadis’ new positioning but customized to the job seeker profiles. We then strategically deployed the messaging into new content and created a site structure around our understanding of the users’ likely journeys.
A good first impression
The design of the site allowed for a bold image or video at the top of the Careers home page. We felt a strong mood-setting video would be an ideal introduction to the content so we set out to create something powerful and persuasive—but that would represent the entire 28,000+person global company in just one minute. Filming over just two days on a limited budget, we created a video that captures the diversity and variety of careers at Arcadis.