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In real estate, brand is often treated like pixie dust. Labelled “lifestyle,” it gets sprinkled over more meaningful details like location, square footage and views in an effort to attract tenants and make sales. But as pixie dust, brand doesn’t last…and last is what it needs to do to provide the greatest benefit to both ( more… )

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In 2015, there’s one task that will significantly improve your ability to engage your customers. It will build stronger relationships with your employees. It will provide the foundation for smarter marketing content. It’s the Message Audit, and it’s hands down one of the most important tasks you can do right now to improve your company’s ( more… )