Happy holidays from all of us at Neatline Creative. We so appreciate all the support we’ve received over the past year from our clients, family and friends. Helping you tell your stories and reach the people most meaningful to you has been enormously fulfilling for us. We’ve had a great year, and we couldn’t have ( more… )


There’s a funny thing that happens when you split your time between creating smart communication strategies for clients and raising a family. At some point, the two begin to merge. Suddenly, you find yourself noticing the parallels—and better yet, learning from them. You identify universal truths between storytelling for companies and telling stories to your ( more… )

customer service

Share this Image On Your Site <p><strong>Please include attribution to http://www.neatlinecreative.com with this graphic.</strong></p><br /> <p><a href=’http://neatlinecreative.com/blog/2015/04/22/5-ways-to-improve-customer-service-and-make-great-sandwiches/’><img src=’http://neatlinecreative.com/wp-content/uploads/2015/04/Blog-Post-Neatline3_v5.gif’ alt=’Customer Service & Sandwiches infographic’ width=’1100px’ border=’0′ /></a></p><br /> <p>


Blogging often drops to the bottom of the to-do list when the work rolls in. It’s tempting to let it fall off completely. Don’t. The benefits of blogging to your business far outweigh the pain. A little over a month ago, I started this blog with the purpose of raising the profile of my burgeoning ( more… )


Storytime can be special for parent and child. Except when it’s not. Endless questions. Constant fidgeting. Reading to a three-year-old is a lot like trying to get today’s easily distracted audiences to pay attention to your corporate message. Here are 4 key lessons my three-year-old has taught me about telling stories to a discerning  audience: 1. Familiarity and repetition ( more… )


Charities today have to do more than just tug at the heartstrings. They have to tug people out of their seats and into action. With so many worthy causes competing for donors’ attention, the pressure is on for great communication that makes hearts swell. In my work with charities, I have seen the power of ( more… )


No question: Internal communication is vital to today’s fast-moving business. It’s what lubricates the wheels of change. Or, to use another metaphor, when it comes time to turn the ship, it’s what ensures everyone’s on board. Despite the fact that engagement is on the tip of everyone’s tongues these days, business leaders frequently make the same mistakes ( more… )


In real estate, brand is often treated like pixie dust. Labelled “lifestyle,” it gets sprinkled over more meaningful details like location, square footage and views in an effort to attract tenants and make sales. But as pixie dust, brand doesn’t last…and last is what it needs to do to provide the greatest benefit to both ( more… )